Web 2.0 makes CEOs invest more in PR

De Tijd published today a small article referring to a research undertaken by market research agency Brainjuicer.

Conclusion : “78 per cent of CEOs now see PR as an integral business function, and almost two thirds of companies have raised their PR budgets this year. Web 2.0 and competition would drive the need for increased communications”

It seems like they start getting the point!

David