The impact of blogging to journalism

Journalism is evolving with the advent of the internet and widely-available broadband. Blogging, podcasting and video are increasingly becoming a part of daily work for journalists. LVT Benelux PR has conducted a European study, together with other European PR agencies within the Oriella PR Network, to put this trend in perspective. In total we have polled 347 journalists from broadcast, national, regional and trade media across Benelux, France, Germany, Italy, Spain, Sweden and the UK.

Some of the results include:

41% of the polled journalists are now expected to produce video or present to camera, despite only 3% being employed by traditional broadcasters.

44% of media offer journalist-authored blogs, 18% now produce audiopodcasts and almost one in four (24%) offer video podcasts.

70% of publications welcome User Generated Content and almost a quarter of journalists regularly quote bloggers.

Almost two-thirds of journalists (65%) confirmed that they are self-taught pod and videocasters, with only one in ten receiving any form of professional video training.

46% of journalists are expected to produce more content; A quarter of journalists work longer hours as a result, and the same number confirmed they have less time to research stories in person.

Download the European Digital Journalism Survey 2008 to get more insight into the results and what this means to Public Relations practicioners.